Sportlyzer from Tartu, a picturesque university town in Estonia, aims to disrupt the personal training space with a combination of sport science and computer science. Its co-founder Tõnis Saag is no newcomer to this space – he worked in the analog version for 13 years as a coach, manager, and founder of sports medicine centers in Estonia. He observed that most potential clients could not afford his services, since composing individual training plans is rather time consuming. Looking for a technology that could help him advise more people at a lower price eventually led to the idea for Sportlyzer.
The company’s ultimate goal is to have Sportlyzer’s virtual coach “on every screen in the world that displays fitness data,” connecting to any tracking solution and analyzing the resulting training data. On a more futuristic note, Saag imagines that one day “users will be able to talk to their virtual coach and ask questions as if it was a human being.” That is a long way in the future, but he says he believes in the Sportlyzer team and its ability to get there eventually. This vision is also what distinguishes Sportlyzer from the plethora of other personal fitness services out there, according to Saag. In the coming years, there will be increasing amounts of data about individuals’ health from heart rate monitors, GPS devices, or smartphones, and Sportlyzer wants to be the “smart training planning engine that can analyze your data and provide you with training advice on how to perform better, avoid injuries and still have fun.”