As a way of outsourcing fun experiences, we bring you a few nuggets from the South by Southwest (SXSW) media/music/film/awesomeness festival in Austin, Texas. We extracted the following reports from a few Eastist friends who went.
These were the three questions we asked:
1. What was your favorite moment?
2. What was the most helpful thing for your business that happened at SXSW?
3. What was your favorite American food or drink you got to indulge while in Austin?
And here are the answers from:
Borys Musielak (@michuk), founder and CEO of Filmaster.
1. The moment when Angelina Jolie’s Right Leg tweeted about her being at the @filmaster booth:
2. Being a SXSW Trade Show exhibitor was the single best decision we made. It’s the most efficient way to meet the right people at SXSW. Filmmakers, VOD/cable/TV business owners, journalists, editors, film buffs – we’ve met them all. And as we’re we’re moving slightly towards B2B with our Filmaster.TV offering, it was a great way to generate hundreds of leads. Which of them will transform into deals? You’ll be one of the first to know!
3. Bar Louie’s surprise free lunch was the meal I enjoyed the most. Great new restaurant, proper service, and amazing food – highly recommended if you ever visit Austin.
Radovan Andrej Grežo (@andrejwin), Creative Director of MUW;Digital and founder of StartupCamp in Slovakia.
1. Meeting absolutely brilliant people – Todd Noley and Barrett Michael from local ad agency GSD&M, talking back at a panel to the CCO of AQKA, and bumping into the recruiter for Wieden+Kennedy Portland in the hall and ending up talking with her for half an hour.
2. I have created a huge and massively helpful network of contacts, and got inspired by some amazing technologies and concepts.
3. I am a huge french toast and hamburger fan and that is what I always claim as my main reason to travel to the US whenever I do. And I found pretty good ones of both on my pre-SXSW travel.
Krzysztof Kowalczyk (@kkowalcz), Partner at HardGamma Ventues and co-founder of GammaRebels.
1. Session with Billy Corgan, leader of Smashing Pumpkins, one of my favorite bands. This is unique to SXSW that it gathers all the creative industries (interactive, music, and film), therefore it is wildly inspiring, and also allows answers to cross-industry questions (e.g. music in the digital age).
2. Several high-profile meetings, which I scheduled before coming there. Of course company confidential .
3. Dr Pepper, truly a Texas invention!
Tomaž Štolfa (@tomazstolfa), founder of vox.io.
1. My favorite moment was a random encounter while sitting on a bench in the center of Austin. Something like that can only happen if a lot of smart people are in the same place at once.
2. We got a lot of feedback and validated some of the ideas we had around the perception of what we do.
3. Texas BBQ is a must.