Piano Media, the paywall solution company from Slovakia, has added a third country to its portfolio. After building nation-wide one-payment one-login paywalls in Slovakia and Slovenia, it launched in Poland today.
The paywall will include content from 42 different newspaper and magazine websites owned by seven major Polish media companies – Agora, Murator, Ringier Axel Springer, Media Regionalne, Polskapresse, Edytor, and Polskie Radio. Several of these groups are foreign-owned or own properties abroad, which means we should watch the results of the Polish launch very closely. While some have attributed Piano’s success in Slovakia and Slovenia to the small size of those markets, a success in Poland would be much more meaningful.
As of today, Piano’s login icon will appear at the top of each media’s page. Starting in August, a free trial will be offered, followed by the start of the full Piano subscription system in September. Subscription prices will be 9.90 PLN per week (€2.37); 19.90 PLN per Month (€4.70); and 199 PLN (€47) annually.
For more in-depth coverage of Piano Media and this industry in general I recommend heading over to Paid Content.
Piano’s CEO Tomas Bella addresses the Guardian’s Changing Media Conference on March 21, 2012