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Poland news roundup: Vivid, UseItBetter, AdTaily - Eastist: Startups in Central & Eastern Europe

Poland news roundup: Vivid, UseItBetter, AdTaily

05.11.2012, News, Poland, by .

Happy Friday! We hope you will enjoy our weekly Poland news roundup. The roundup for the rest of the region will come soon.

  • Vivid Games, a mobile games developer, has successfully completed a private offering of shares. Vivid acquired 0,71 mln EUR from 31 investors. One of them is Giza Polish Ventures, which took 19,8% of the shares. In 2012 Vivid plans to achieve 176K EUR profit with 1,1 mln EUR of revenue (with 0,6 mln EUR in 2011).
  • On April 20th I wrote that UseItBetter got to the final of GiGse Launchpad in San Francisco. Five startups were given the opportunity to present their ideas for gaming, but it was Use It Better that won both the judges’ and the audience’s votes. UIB presented two products: Playful (helps designers and analysts understand players) and Fairplay („Security cam” for advergames, social games, and online gambling).
  • After good news it’s time for bad news. AdTaily, which enables selling ads on websites in an easy way (through sell-service ad widget), is closing down its international version. Reason? They failed at building enough scale. At the same time AdTaily in Poland is growing steadily and it’s profitable.
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